Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "market" and "marketing" research?
• Are marketing automation tools really all that? What can and can't they do, really?
• Is it ever OK to use revenue as your primary financial measure?
• What's the problem with using BANT for prospect qualification?
• Which is more important---marketing strategy or marketing tactics?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What does a real marketing strategy actually look like?
• Why would a B2B customer defect if they are saying they're satisfied?
• When conducting research interviews, how many should we try to conduct?
• Should we be able to command a price premium for every value-gap we identify?