Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Why shouldn't we just focus our attention on our largest customers?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What's a "bounce-back" offer and when would I want to use one?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What's a good cost-per-lead? Are there any benchmarks?
- What's the difference between sales enablement and sales effectiveness?
- What's the difference between lead generation and cultivation?
- Should we being measuring revenue or profit contribution?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide
