Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's the difference between defection detection and customer retention?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Why would a B2B customer defect if they are saying they're satisfied?
• What are the different buyer types we might be negotiating with?
• What types of content are best for repurposing or recycling?
• Which is more important---marketing strategy or marketing tactics?