Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the difference between lead generation and cultivation?
  • Should we be able to command a price premium for every value-gap we identify?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

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