Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we know when to segment our data for analysis?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What are the different buyer types we might be negotiating with?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Are marketing automation tools really all that? What can and can't they do, really?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What if our competitors are outperforming us on every value-driver that really matters?
- If we spot a potential customer defection early enough, can we turn it around?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research -
Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
View This Tutorial -
How to Develop Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.
View This Tutorial -
Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide
