Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• What does a real marketing strategy actually look like?
• How do I know if my value messages are really "strategic"?
• When conducting research interviews, how many should we try to conduct?
• How can I tell if a customer is defecting early enough to do something about it?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Once I understand the untapped potential in each account, what can I do with the information?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why shouldn't we just focus our attention on our largest customers?
• Who should be responsible for cultivating leads?