Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Once I understand the untapped potential in each account, what can I do with the information?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Why shouldn't we just focus our attention on our largest customers?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What's a good cost-per-lead? Are there any benchmarks?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Is it ever OK to use revenue as your primary financial measure?
- How do I know if my value messages are really "strategic"?
- Our whitepapers aren't generating very many leads. Any suggestions?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Masterful Marketing Operations
Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.
View This Webinar -
Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
View This Webinar -
Arming Sales to Protect Value
The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.
View This Research
