Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What's the difference between "explicit" and "latent" demand?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What does a real marketing strategy actually look like?
• What are the main reasons sales training doesn't stick over time?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Since salespeople have an incentive, why would they disqualify valid leads?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between "market" and "marketing" research?