Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Which is more important---marketing strategy or marketing tactics?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- When conducting research interviews, how many should we try to conduct?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What's the difference between defection detection and customer retention?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What's the difference between "market" and "marketing" research?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Improve Your Close Rates
Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.
View This Webinar -
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide
