Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Once I understand the untapped potential in each account, what can I do with the information?
• What are the different buyer types we might be negotiating with?
• What if our competitors are outperforming us on every value-driver that really matters?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between a "defined" and "undefined" market?
• If we hire experienced reps, shouldn't they already know what to do?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the problem with using BANT for prospect qualification?
• What's the difference between defection detection and customer retention?