Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Should we be able to command a price premium for every value-gap we identify?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What do close rates have to do with lead generation?
  • What are the primary components of an effective sales strategy?
  • Is it ever OK to use revenue as your primary financial measure?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between "market" and "marketing" research?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

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  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

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  • The Ugly Truth About Follow-Up on New Leads

    Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.

    View This Guide