Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- My company seems to love platitudes. How do I get others to focus on real messages?
- What's the difference between defection detection and customer retention?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Why is customer retention so much more important in B2B than in B2C?
- What should I do with the leads that sales people disqualify?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What's the difference between "explicit" and "latent" demand?
- Is it ever OK to use revenue as your primary financial measure?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- How do we know when to segment our data for analysis?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide
