Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "market" and "marketing" research?
• Why are the early signs of customer defection so difficult to spot?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What do close rates have to do with lead generation?
• Why is customer retention so much more important in B2B than in B2C?
• Should I share the results of our marketing research with the sales team?
• What's a "bounce-back" offer and when would I want to use one?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Who should be responsible for cultivating leads?
• Should we being measuring revenue or profit contribution?