Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the primary components of an effective sales strategy?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the problem with using BANT for prospect qualification?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why shouldn't we just focus our attention on our largest customers?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why are the early signs of customer defection so difficult to spot?
  • Any ideas for teaching our salespeople how to deal with Procurement?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

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  • Getting Serious About Sales Effectiveness

    It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.

    View This Webinar

  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar