Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between a "defined" and "undefined" market?
- What's the difference between lead generation and cultivation?
- Since salespeople have an incentive, why would they disqualify valid leads?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What's the problem with using BANT for prospect qualification?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Is it ever OK to use revenue as your primary financial measure?
- If we spot a potential customer defection early enough, can we turn it around?
- Once I understand the untapped potential in each account, what can I do with the information?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
View This Interview -
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar -
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
View This Tutorial -
Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
View This Interview
