Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What's the difference between lead generation and cultivation?
- What are some typical things that can hurt lead generation?
- What's the difference between defection detection and customer retention?
- Since salespeople have an incentive, why would they disqualify valid leads?
- Why is customer retention so much more important in B2B than in B2C?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Our whitepapers aren't generating very many leads. Any suggestions?
- How do I know if my value messages are really "strategic"?
- What are the main reasons sales training doesn't stick over time?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview
