Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What should I do with the leads that sales people disqualify?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When conducting research interviews, how many should we try to conduct?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Are marketing automation tools really all that? What can and can't they do, really?