Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our whitepapers aren't generating very many leads. Any suggestions?
• What does a real marketing strategy actually look like?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between "explicit" and "latent" demand?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Are marketing automation tools really all that? What can and can't they do, really?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?