Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• Should we be able to command a price premium for every value-gap we identify?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between lead generation and cultivation?
• Aren't people usually the root-causes behind most sales and marketing problems?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are some typical things that can hurt lead generation?
• What if the root-causes are in an area that I don't have a lot of lot influence over?