Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we be able to command a price premium for every value-gap we identify?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Which is more important---marketing strategy or marketing tactics?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What are the different buyer types we might be negotiating with?
  • When conducting research interviews, how many should we try to conduct?
  • What do close rates have to do with lead generation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How can pricing and discounting affect lead generation?
  • If we spot a potential customer defection early enough, can we turn it around?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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