Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are the main reasons sales training doesn't stick over time?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's a "bounce-back" offer and when would I want to use one?
  • What are the different buyer types we might be negotiating with?
  • What does a real marketing strategy actually look like?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

    View This Research

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar