Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • How do I know if my value messages are really "strategic"?
  • What are some typical things that can hurt lead generation?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's the problem with using BANT for prospect qualification?
  • How can pricing and discounting affect lead generation?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Which is more important---marketing strategy or marketing tactics?
  • What's the difference between defection detection and customer retention?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Navigating the B2B Marketing Minefields

    There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.

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    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

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