Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• Is it ever OK to use revenue as your primary financial measure?
• Should I share the results of our marketing research with the sales team?
• Should we being measuring revenue or profit contribution?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What are the primary components of an effective sales strategy?
• Aren't people usually the root-causes behind most sales and marketing problems?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between defection detection and customer retention?
• What's a "bounce-back" offer and when would I want to use one?