Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What's the difference between "explicit" and "latent" demand?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Why shouldn't we just focus our attention on our largest customers?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• If we hire experienced reps, shouldn't they already know what to do?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?