Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Should we being measuring revenue or profit contribution?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between sales enablement and sales effectiveness?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between a "defined" and "undefined" market?
  • Can modeling account potential help me with forecasting?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why shouldn't we just focus our attention on our largest customers?
  • Once I understand the untapped potential in each account, what can I do with the information?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Three Types of Buyers That Don't Buy on Price

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