Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Any ideas for teaching our salespeople how to deal with Procurement?
• When conducting research interviews, how many should we try to conduct?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can pricing and discounting affect lead generation?
• What's a good cost-per-lead? Are there any benchmarks?
• Are marketing automation tools really all that? What can and can't they do, really?
• Can modeling account potential help me with forecasting?
• What are the different buyer types we might be negotiating with?