Rethinking How You Manage Your Marketing Assets
Learn About Protecting Your Brand and Increasing Effectiveness with Digital Asset Management
Given that a brand might typically have in excess of 100,000 marketing assets, managing that communication whirlwind can quickly become an unmanageable marketing headache. But it doesn't have to be. In this express guide, you'll learn about:
- How to get real-time insight into the status of each marketing asset, at every stage of its lifecycle.
- How digital asset management adds agility, protects your brand, and helps demonstrate results.
- Seven important criteria you should consider when reviewing digital asset management systems.
- Four strategies for overcoming the internal hurdles and ensuring a successful implementation.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
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Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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