From Gathering Research to Generating Leads
Learn How Conversations with Industry Thought Leaders Boosted Qualified Leads by 250%
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview with Paul Salvaggio of Backbone Media, you'll learn about:
- How a simple blog post idea formed the basis for an effective, repeatable marketing program.
- Why it's better for marketing teams to curate content from other internal or external experts.
- How telephone conversations can generate compelling content for a number of different uses.
- The fundamental principles behind this campaign that you can adapt to your specific business.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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The Myths of Marketing Automation Exposed
Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.
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Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
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Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
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Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
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