The Revenue Marketing Center of Excellence
Learn Why the Center of Excellence Structure Makes So Much Sense for Revenue Marketing
With the concept of revenue marketing gaining popularity, many are wondering what kinds of organizational structures and operating philosophies will best support the transformation. In this interview with Debbie QaQish of the Pedowitz Group, you will learn about:
- The fundamental "Center of Excellence" concept and why it makes sense for revenue marketing.
- How an effective Revenue Marketing Center of Excellence should be structured and organized.
- The specific functional roles and team member skill-sets that you'll want to develop or recruit.
- How to get started with the transformation when you have limited resources and headcount.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview -
From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview
