Finding Margin Leaks in Sales Processes
How to Improve Sales Results by Diagnosing Problems in Your Sales Process
It’s important to realize that sales are the result of a process. And as with any process, the quality of the final product is determined by the raw materials. In this diagnostic, you’ll learn about:
- Why focusing on the process generates more significant improvements with far less conflict.
- How to identify leaks by comparing your current sales processes to “exemplar” processes.
- Four of the most common problems or margin leaks that people find when they really look.
- Two organizational and inter-personal dynamics you’ll want to watch-out for along the way.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Making Sense of Price Elasticity in B2B
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
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Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
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