New Benchmarks for Pricing Excellence in B2B
Exploring the Practices and Capabilities That Are Setting New Standards for Pricing Excellence in B2B Environments
Through our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Using this report as a self-assessment, you can finally see where your organization stands...and what it will take to catch up:
- Explore the significant pricing model improvements that leading B2B pricing organizations have been making.
- Ask and answer 30 self-assessment questions to understand how your practices and capabilities really measure up.
- Learn how leading pricing teams are leveraging pricing technology for far more than just process automation.
- See how new organizational models and different mindsets are enabling greater collaboration and more results.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool
