Corporate Survival Strategies for Raising Prices
How to Design and Deliver Effective Price Increases Without Killing Your Business...or Your Career
Why do some companies struggle with price increases while others are able to do it with far less pain and angst? Through our research, we've discovered that the difference comes down to the fundamentals. In this three-part recorded training session, you will learn about:
- The real, underlying reasons that so many companies struggle to execute relatively painless price increases.
- How three fundamental pricing processes can significantly reduce the financial risks and perceived uncertainties.
- Why across-the-board price increases can be so disastrous and what some companies are able to do instead.
- How to bolster salespeople's confidence and strengthen the executive team's resolve around raising prices.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
View This Research -
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research
