Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Identifying and Capturing Profitable “Quick Wins”

Strategies and Tactics for Generating Rapid Results Without a Lot of Effort or Expense

It’s always good to have a few simple strategies close at hand that are effective at boosting margin dollars without a ton of time or budget. In this 3-part recorded training session discussing 15 of these "quick win" strategies and tactics, you will learn about:

  • Why combinations of smaller improvements can generate big results and help your career.
  • 5 strategies for changing how your salespeople determine price levels and develop quotes.
  • 6 approaches for tweaking "back-end" elements that have a negative effect on your margins.
  • 4 improvements that can ultimately generate a much more profitable mix of business.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide