Getting Serious About Sales Effectiveness
New Insights Into What Other Companies Are Doing and Where You Should Focus
When you're looking to improve your approach, it’s a good idea to have a solid understanding as to where you stand relative to your peers. In this recorded training session based on SellingBrew’s research into leading B2B sales organizations, you will learn:
- The five priorities and objectives that leading B2B sales organizations are focused on.
- How leading companies are able to do a superior job of retaining their best customers.
- Account development practices that keep your team focused on the best opportunities.
- Sales management practices for steady, profitable growth from new and existing customers.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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