Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Selling Value More Confidently in Seven Steps

How to Give Your Sales Team the Confidence They Need to Communicate and Capture Value

To sell effectively and maximize revenue and margin, salespeople not only have to be confident in themselves, they also have to be confident in the value of the offerings they’re representing. In this tutorial, you will learn about:

  • Why a salesperson’s confidence in themselves is not enough to hold the line on discounting
  • Three reasons the sales team should be viewed as a primary audience for value messaging
  • Seven straightforward steps you can take without boiling the ocean or taking on too much
  • What you can expect to happen and what you need to watch out for as you move forward

This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar

  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • How to Craft Effective Strategic Value Messages

    How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.

    View This Tutorial

  • Closing the Gap on Growing Existing Customers

    A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.

    View This Research