Avoiding Five Margin-Killing MarCom Mistakes
Identify and Avoid Five Marketing Communication Mistakes That Reduce Your Perceived Value
Your company's marketing materials are being viewed by hundreds or thousands of prospects that will draw conclusions before ever talking to a rep. And the simple truth is that these messages can often determine whether your reps are even going to get a shot. In this guide, you will learn about:
- The biggest mistake that is repeated over and over again in most company's marketing materials.
- Why failing to explicitly differentiate yourself from competitive alternatives can be so damaging.
- How the current attitudes and expectations of prospects have changed how you should communicate.
- Five specific action steps you can take right away to help address these costly MarCom mistakes.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
The Myths of Marketing Automation Exposed
Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.
View This Webinar -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide
