Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What types of content are best for repurposing or recycling?
  • When conducting research interviews, how many should we try to conduct?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What does a real marketing strategy actually look like?
  • What are some typical things that can hurt lead generation?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can pricing and discounting affect lead generation?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

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  • Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

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