Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Is it ever OK to use revenue as your primary financial measure?
• Should we be able to command a price premium for every value-gap we identify?
• How can I tell if a customer is defecting early enough to do something about it?
• What should I do with the leads that sales people disqualify?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's a good cost-per-lead? Are there any benchmarks?
• Why would a B2B customer defect if they are saying they're satisfied?
• What's a "bounce-back" offer and when would I want to use one?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?