Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why shouldn't we just focus our attention on our largest customers?
• Should I share the results of our marketing research with the sales team?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can pricing and discounting affect lead generation?
• What's the difference between "explicit" and "latent" demand?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• How do I know if my value messages are really "strategic"?