Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the difference between lead generation and cultivation?
  • What are some typical things that can hurt lead generation?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What's a "bounce-back" offer and when would I want to use one?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Getting Your Salespeople to Price Better

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  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

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