Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• What are some typical things that can hurt lead generation?
• Can modeling account potential help me with forecasting?
• What does a real marketing strategy actually look like?
• What do close rates have to do with lead generation?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What's the difference between sales enablement and sales effectiveness?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Which is more important---marketing strategy or marketing tactics?
• Since salespeople have an incentive, why would they disqualify valid leads?