Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Can modeling account potential help me with forecasting?
- Why would a B2B customer defect if they are saying they're satisfied?
- Is it ever OK to use revenue as your primary financial measure?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Should we being measuring revenue or profit contribution?
- What if our competitors are outperforming us on every value-driver that really matters?
- What types of content are best for repurposing or recycling?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar
