Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Which is more important---marketing strategy or marketing tactics?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should I share the results of our marketing research with the sales team?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between "market" and "marketing" research?
• What's the difference between sales enablement and sales effectiveness?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?