Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Should we being measuring revenue or profit contribution?
- What's the difference between defection detection and customer retention?
- What are the primary components of an effective sales strategy?
- What should I do with the leads that sales people disqualify?
- Can modeling account potential help me with forecasting?
- Any ideas for teaching our salespeople how to deal with Procurement?
- How do we know when to segment our data for analysis?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research
