Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What do close rates have to do with lead generation?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Once I understand the untapped potential in each account, what can I do with the information?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Should we being measuring revenue or profit contribution?
- How do I know if my value messages are really "strategic"?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What are the main reasons sales training doesn't stick over time?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial
