Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can I tell if a customer is defecting early enough to do something about it?
• What's a good cost-per-lead? Are there any benchmarks?
• How do we know when to segment our data for analysis?
• What are some typical things that can hurt lead generation?
• What's the difference between sales enablement and sales effectiveness?
• Once I understand the untapped potential in each account, what can I do with the information?
• How can pricing and discounting affect lead generation?