Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What does a real marketing strategy actually look like?
- What's a "bounce-back" offer and when would I want to use one?
- Why shouldn't we just focus our attention on our largest customers?
- What's the problem with using BANT for prospect qualification?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Which is more important---marketing strategy or marketing tactics?
- Why are the early signs of customer defection so difficult to spot?
- What are the different buyer types we might be negotiating with?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
View This Webinar -
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
The Revenue Marketing Center of Excellence
With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
View This Interview
