How to Craft Effective Strategic Value Messages
Get Beyond the Platitudes and Develop Compelling Messages That Highlight Your Differential Value
How do you get prospects to recognize, understand, and believe the value of your offerings? How do you get them to view your offerings as being different and better than the alternatives? In this tutorial, you will learn:
- The 3 main ingredients for strategic value messages and the one critical question they always need to answer.
- The 2 things you need to know in order to show how your offerings deliver value better than the competition.
- The simple and straightforward structure you can use to develop powerful value messages for your offerings.
- How it all comes together through helpful and intuitive examples that clearly illustrate the basic structure.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool
